Trader Joe’s Weekly Ad (12/05/23 – 12/18/23) & Flyer Preview

By Dawn Carter

Wondering where to find the craziest markdowns? Only right here, with Trader Joe’s weekly ad! It takes only a few clicks and scrolls to score the most budget-friendly offers on your screen.

But you know what’s crazier? You can also find future whopping bargains with Trader Joe’s ad previews! It’s a limited sneak peek, so grab the chance while it’s hot!

Trader Joe’s Ad & Preview

Now viewing: Trader Joe's Flyer (Jan 23 - Jan 29, 2024)

People searching for one-of-a-kind food items don’t go to any grocery store. They go to Trader Joe’s! 

This California-based company has established itself for its affordable yet unique goodies. Tiny avocados, mini ice cream cones, pumpkin butter, rice nuggets – all these bizarre items and more can be found on Trader Joe’s shelves. 

If all those things have enticed you to have a trip to Trader Joe’s, don’t go yet. First, read our article about Trader Joe’s weekly ad so you’ll know the ins and outs of shopping there. 

Does Trader Joe’s Have a Weekly Ad?

Many major supermarkets, such as Aldi’s or Walgreens, have a weekly ad. It features a selection of products, most of which have marked-down prices or accompanying coupons. 

Thus, for those who save money, checking the weekly ad is always the best idea. But if you’re heading to Trader Joe’s, would you have a weekly ad to check?

To answer the question, Trader Joe’s does not have a weekly ad, nor is there a Trader Joe’s monthly ad. The store doesn’t even have the usual supermarket or grocer gimmicks, such as loyalty cards or coupons. 

Why Is There No Trader Joe’s Weekly Ad? 

The company believes that all customers should have access to the best prices. Thus, the tags on the shelves are as low as they can be.

Thus, there’s hardly any point in a weekly ad with discounted items. Such low prices are made possible by Trader Joe’s directly buying from suppliers, purchasing in bulk, constantly changing products, and doing away with supplier fees. 

Things to Know About Trader Joe’s Flyer

Although there is no Trader Joe’s ad, there is a Fearless Flyer you can flip through! Here are things you should know about it:

1. It Looks Different from a Weekly Ad

The Fearless Flyer is not a weekly ad, so it won’t look like one. Instead, it’s an all-in-one catalog, newsletter, and comic book! 

It’s far less compact than a weekly ad with all the items cramped into a few pages. There are also far more words, as a story is told for nearly every product!

The aesthetics are also different. There’s more room for creativity, so you see comic art throughout the pages, interwoven with word art and product images. 

With all that said, it’s clear that the Trader Joe’s flyer isn’t really for a quick flip-through. It’s for the leisurely reading of avid customers, so they experience the product even before they’ve seen or bought it. 

2. It’s Seasonal 

A weekly or monthly ad is released regularly. Meanwhile, a Fearless Flyer is only for certain seasons, so you’ll get a few versions (or volumes) throughout the year. 

Thus, you can’t use it to find Trader Joe’s sales this week. It won’t even feature sales or discounted items – just some products that are most relevant for the season. 

For instance, a Fearless Flyer for fall was released on September 12, 2023. These are some of the featured products:

  • Apple cider donuts
  • Honeycrisp apple granola
  • Fall fantasy pumpkins
  • Butternut mac & cheese
  • Pumpkin O’s cereal 
  • Pumpkin body butter

As you can see, all those products fit the fall or autumn theme. For the following volumes of Fearless Flyer, you can expect highlighted products to match the season. 

As a further example, Trader Joe’s had these in its Summer Isn’t Over flyer for August 2023:

  • Mini cheeseburgers
  • Organic coleslaw kit
  • Root beer float bars 
  • S’mores bars 

Also, note that some of the products on the list may be limited only. They’ll only be there for the season, so if you want to try it, grab it ASAP!

3. Prices Are Included

You might miss it at first because there are a lot of images to look at and words to read, but the prices are in the flyer. 

To find them, you’ll have to skim and scan. Or do as the company intended: read and enjoy the flyer so you don’t miss any details.

Anyway, if you want to know more product information, you can click on the item hyperlink. It will direct you to the product page, where you can find more information like:

  • Nutrition facts
  • Ingredients
  • Allergen warnings

You can also add the item to your shopping list! However, that’s just it – a list. Trader Joe’s does not do online orders or deliveries. 

4. There May Be Videos and Recipes

Scrolling through the flyer, it may seem endless. But once you start reading, it won’t feel as long as it looks. 

That’s because interwoven through the pages is a selection of recipes and videos. They’ll pop up at appropriate places.

You can click on those recipes and videos to watch or read them. You can also skip them, but really – why would you? 

These videos and recipes make the reading experience more interactive and personal. They also highlight how the company’s priority is the customer experience.

After all, no other store offers something like what this Trader Joe’s sales ad or flyer has. 

5. There’s a Crossword

The company also releases a crossword with its Fearless Flyer. It comes with the print edition, so make sure you’re a subscriber. 

Once you’ve answered the crossword, you can check the online flyer. The answers will be linked at the very end of the product selection. 

6. You Can Subscribe

Once you’ve coursed through a whole Fearless Flyer, it’s easy to see why you’d get hooked. So, if you don’t want to miss the subsequent volumes, subscribe for it!

You only have to provide your name, zip code, and email address. Subscription does not just ensure you receive the Fearless Flyers regularly. 

It also means you’ll receive newsletters, recipes, and podcast announcements! The Trader Joe’s Podcast is another unique thing about the company.

It won’t feature non-existent Trader Joe’s deals this week. But the topics are unique. For instance, they’ll talk about the best shopping list for fall (full of their recommended products).

There’s also a Q&A with the company’s CEO and President. The episodes mostly are about shopping lists for the season – still worth listening to! 

Frequently Asked Questions (FAQs)

Does Trader Joe’s Do Ads?

Trader Joe’s doesn’t do ads, especially the traditional ones, so it doesn’t have an ad agency or PR firm. There are also no coupons, loyalty programs, or weekly ads. This helps them cut costs, making the products more affordable for the customers.

The success of Trader Joe’s despite its lack of traditional advertisements is among its most noteworthy qualities. However, that does not mean the company does not promote. 

How Does Trader Joe’s Promote?

Trader Joe’s primarily promotes itself through social media. Officially, it has podcasts, YouTube, Instagram, and Pinterest. There is also a subscription for newsletters, flyers, and recipes.

However, the most significant of Trader Joe’s promotions isn’t from the company itself. Instead, it’s from the loyal customers and employees. 

For instance, several Instagrammers or social media influencers regularly post about Trader Joe’s. Note that they’re not paid by or affiliated with the company. 

What Is Trader Joe’s Famous For?

Trader Joe’s is known for its bizarre food products, some of which are seasonal. Some of the most notable are Everything but the Bagel Seasoning, Joe’s O’s, Unexpected Cheddar Cheese, Speculoos Cookie Butter, and more.

Besides these items, Trader Joe’s is known for its artsy aesthetic, quirky product names, and amiable employees. Lastly, the low price tags also have customers returning to this store. 

Does Trader Joe’s Have a Membership?

Trader Joe’s does not have a membership scheme or loyalty program. Thus, no one is getting Trader Joe’s items cheaper than others.

The company believes that everyone should have access to the best prices regardless of how often they shop at Trader Joe’s. 

Can You Purchase Trader Joe’s Online?

Officially, you cannot purchase Trader Joe’s products online. The company has no online store and doesn’t even do delivery. Thus, you must get to the nearest branch for their unique items. 

However, if you see Trader Joe’s products sold online, know you’ll purchase at risk. Most likely, they are resellers and not affiliated with or regulated by the company. 

Is Trader Joe’s Fearless Flyer Free?

Trader Joe’s Fearless Flyer is free; you can easily access it online through their website. Subscription is also free, as they only require your name, zip code, and email. 

Is Trader Joe’s High-Priced?

Trader Joe’s is not high-priced. Its products are 6% to 24% cheaper than other known stores. The company employs several strategies to keep it that way.

However, stocks are also often low, partly because of the low prices. Thus, the item you may be looking for could easily be out of stock the next time you shop. 

What Is Trader Joe’s Biggest Seller?

Trader Joe’s biggest sellers include mandarin orange chicken, dark chocolate peanut butter cups, peanut butter-filled pretzel nuggets, unexpected cheddar, and soy chorizo. They are the ones that made it to the Trader Joe’s Product Hall of Fame.

To become part of the Hall of Fame, products must have consistently won the company’s annual customer choice awards. As the event name implies, they’re the customers’ favorites, so it’s safe to say they’re also the best sellers. 

How Healthy Is Trader Joe’s Food?

Most of Trader Joe’s food products are healthy as they’re organic or free from GMOs. Some of the ones recommended by nutritionists are the organic riced cauliflower, kale gnocchi, organic red lentil sedanini, coconut aminos, and some salad kits.  

Note, though, that not all Trader Joe’s foods are healthy. Thus, it’s up to you to find the ones best suited to your health goals and dietary requirements. 

Browse Deals & Coupons in this Trader Joe’s Ad

Has your shopping cart been looking more and more sad and bare recently? That’ll surely turn around if you use this Trader Joe’s weekly ad this week. It’s a big shopping hack – you get your huge discounts here so you can get more value for your money!

These discounts are for this week only, from 01/23/2024 to 01/29/2024. To find your pick of the deals, use the arrow buttons or press on the “next” button to move through one collection onto another. Products are sorted by collection to make shopping easier (and replicate the feeling of being at the mall or grocery, walking down one organized aisle after another).

The plus and minus buttons on the side are for zooming in and out of Trader Joe’s ad. Zooming in, you’d see product details, like prices and names, much more clearly. Then, if you zoom out, you can compare the collection items to each other as they sit side-by-side on your screen. Really efficient, right?

While you’re at it, you can also save a Trader Joe’s coupon or two from the database! These coupons entitle you to bigger discounts and savings, so save as much as you can.

This ad gets updated regularly, so if you find nothing that suits you for now, you can always come back next time. Or if want a headstart on the discounts, use the Trader Joe’s weekly ad previews! These previews feature the craziest deals for the next few weeks, so you’re shopping game is ahead of everyone else’s.

Popular Trader Joe’s Brands

Can’t find your fave brand among the medley of similar items? Flip through the top Trader Joe’s deals by brand instead. It’s a segment of the Trader Joe’s circular wherein product discounts are organized by brand for those who have specific tastes or just want to explore offers from big names.

To see such offers, click on the brand icon or “view now” button to open into a page full of exclusive deals. Like the Trader Joe’s sales flyer, these brand discounts pages are updated regularly, so keep an eye out for new additions. For example, this circular covers only 1 brands, but you can expect another name or two to be added next week.

How to save at Trader Joe’s?

Make the most out of your money when you shop at Trader Joe’s! From buy one get one offers to price markdowns, there are many ways you can maximize your budget. Discover them all through our Trader Joe’s weekly circular, a digital resource that compiles all the best deals in one place. It’s easy to use and accessible anytime, anywhere.

Trader Joe’s Digital Coupons

Coupons are a must-have for your shopping sprees. They let you extend your budget or go under it; either way, they make the whole trip much more enjoyable. Unlike before, though, you can’t cut out a ton of them from the newspapers or magazines. So where can you find these simple treasures these days?

They are all right there in this Trader Joe’s coupon database. As the world transitioned to the digital landscape, so did your beloved vouchers. Not only are they now easier to find and carry, they’re also easy to save and redeem. Just click on each coupon for more info and instructions.

Trader Joe’s Weekly Specials

Saving at Trader Joe’s with the help of weekly specials and deals of the week is a great way to get the most out of your money. By taking advantage of these weekly offers, you can stock up on essential household supplies. There are several ways to take advantage of these deals.

First, be sure to check the store’s website before shopping. This will allow you to see what kinds of products are on discount. The Weekly Specials/Deals section will also list any coupons available for additional savings. Be sure to read all product descriptions carefully to know which items qualify for the special price or coupon code.

Another way to maximize savings is by signing up for the store’s email newsletter. Many retailers will send out exclusive weekly deals through this service, allowing customers to save even more on their purchases.

By taking advantage of Weekly Specials/Deals of the Trader Joe’s weekly ad, you will get great deals on everything from groceries and apparel to electronics and housewares. Whether online or in-store, these specials are a great way to save money without sacrificing quality!

Trader Joe’s BOGO

BOGO offers, otherwise known as “Buy One Get One” deals, can be an effective way for savvy shoppers to save money. From groceries to clothes to home decor items, BOGO deals allow customers to purchase one thing and receive another item for free. How can you get the most out of your BOGO-free savings? Read on for some tips and tricks on how to take full advantage of these cost-saving offers.

First, be sure you understand the terms of the BOGO offer. A store often states that customers can receive one item free or at a reduced cost when they purchase another item of equal or greater value. So if you are hoping to get two items for the price of one, make sure both items qualify for the promotion.

Second, carefully calculate the cost of the item you are buying. While BOGO 50% off sounds great in theory, it is essential to ensure that both items offer real savings combined. Don’t be fooled by an offer that looks good on the surface. If you are paying more for two than what you normally would pay for one, you are not saving money.

So, just remember to read the fine print, calculate the cost of both items combined, and mix and match offers whenever possible. With these tips in mind, you will be able to take full advantage of BOGO savings and get the most out of your budget.

Reward Programs

Saving at Trader Joe’s with their loyalty rewards program is calming and convenient. With the help of this program, customers can access exclusive discounts and promotions that are only available to members. This allows them to get the best Trader Joe’s sales ad on their purchases and save money in the process.

Members are eligible for additional discounts like coupon codes that may not be available in-store or online. They also get early access to sales events, making it unchallenging to find great deals even before they go on sale. Plus, when members make a purchase using their loyalty points, they can save even more money.

To maximize savings while shopping at Trader Joe’s, members should take advantage of special offers and flash sales that are only available through the loyalty program. Additionally, they should keep track of their rewards points so they can redeem them quickly and conveniently in-store when they need to use them.

Overall, being a member of Trader Joe’s’s loyalty rewards program is an excellent way for customers to save money when shopping. With exclusive discounts, promotional offers, and other benefits, it is a perfect way for members to make their money stretch further when buying items from Trader Joe’s.

Exclusive Online

Do you feel like there’s little difference between online and physical shopping? Well, you might be doing it wrong. Expert online shoppers know that the digital world is where you can find the cheapest thrills, biggest discounts, and most fantastic deals. If you want to be in on the secret, check out the Trader Joe’s weekly circular! It’s where the find all these fantastic and updated promos, and you shouldn’t miss out on those, too!

Free Shipping

If there’s one con to online shopping, it’s the expensive shipping fees. Sometimes, what you’re buying is even much cheaper than the cost of having it delivered! But if you start buying from Trader Joe’s, you’ll find that you can have your item shipped for free!

That’s because the Trader Joe’s ad also features items or vouchers with attached free shipping deals. Most of them are for a limited time only, so enjoy them while you can!

Find Clearance Items

Clearance sales and racks aren’t as dismal as they seem to be. There are treasures hidden in these places, and you just have to find them! Make the discovery easier and quicker by using the Trader Joe’s sales flyer. It features the most recent clearance sales, so you’re updated on the what, when, where, and how of these amazing opportunities.

Price Match at Trader Joe’s

The best way to make a budget is to know the prices even before you’re at the store. But is that even possible? It is if you’re an avid shopper at Trader Joe’s because there is the Trader Joe’s weekly ad you can use to check prices. The ad is updated every week, so you’re sure the listed prices are reliable and recent. You can use it for other price matching needs, too, like compare brand prices, evaluate price hikes, and more.

Shop at Right Time

Shopping at the right time can save you a lot of money, and Trader Joe’s is no exception. Christmas sales present a great opportunity to get big discounts, with items often discounted by up to 50%. An even better chance for huge savings is Black Friday.

Every year, Trader Joe’s sales flyer offers thousands of products with special deals. Such times make it especially important to keep an eye on their offers and shop only when you find the best bargains. Shopping the discounts available during these special times can help ensure you make the most out of your budget and give yourself some extra cash to treat yourself to after a successful shopping spree.

Cashback Program

Many are familiar with Trader Joe’s discount and free shipping deals. But cashback promos? Not so much. But once you’ve tried availing them, you’ll keep coming back for more. That’s because these offers entitle you to get back a certain amount of what you’ve spent!

The money you got back can be used for future purchases at Trader Joe’s, or might even be returned to you as cash you can use for other purposes. If you want to try availing cashback deals, you can look for the corresponding vouchers on the Trader Joe’s coupon database.

Shopping at Trader Joe’s

In-store Shopping

In-store shopping has advantages that online shoppers can’t enjoy. For example, you can get the privilege of the Trader Joe’s circular with all of the upcoming sales and discounts. Thus, you will have time to prepare for bargains ahead of time. With in-store shopping, customers have access to more thorough product details, as well as personal assistance from store representatives.

Additionally, shoppers can see and feel the products for quality assurance, touch and look at various features, and compare items for sale side-by-side. By comparing prices and features side-by-side in one place, customers can make wiser purchasing decisions.

Curbside Picku at Trader Joe’s

For those looking for ways to pick up items from Trader Joe’s without having to enter the premises, the curbside pickup may be a great advantage. Shopping online has some great benefits! You can avoid long lines and save time. You might also find special offers that the store is running, as well as grab some even better deals from the Trader Joe’s sales flyer. With curbside pickup, Trader Joe’s customers can take advantage of offers without leaving their car or home.


If you don’t have time to do the groceries and shopping, don’t fret! Instead, use the Trader Joe’s weekly ad this week to see if your local Trader Joe’s allows online shopping AND delivery. You can use those services to get everything you need with a few finger taps and clicks. Once you’re done paying, you can just work on other things and wait for the package to arrive — really convenient and time-saving.

Online Shopping

Online shopping has revolutionized the way we shop. Shopping online is convenient and comes with a plethora of benefits. With just a few clicks, you can access the Trader Joe’s circular from the comfort of your home. Thus, you do not have to make an extra trip to the store.

Shopping online also allows shoppers to compare prices between multiple stores quickly, giving them even more ways to save. Online retailers often offer special sales and exclusive discounts that you won’t find in stores.

Trader Joe’s App

Have you heard about the new Trader Joe’s app? It’s an avid shopper’s must-have, so if you haven’t installed it yet, be sure to do so if you can! Check your app Trader Joe’s to see if it’s ready for download in your area. If not, subscribe to Trader Joe’s ad so you get the news first and call dibs!

About Trader Joe’s

The first Trader Joe’s store was opened in 1967 by founder Joe Coulombe in Pasadena, California. It was owned by German entrepreneur Theo Albrecht from 1979 until his death in 2010, when ownership passed to his heirs. Albrecht’s family also owns the German supermarket chain ALDI Nord, to which Trader Joe’s belongs. Another Aldi company, Aldi S�d, also operates in the U.S., but uses the Aldi name and logo. The company has offices in Monrovia, and Boston, Massachusetts.


Trader Joe’s

How EveryPayJoy Help you Save?

If you’re a shopaholic, there are two things you must do: bookmark the EveryPayJoy website and subscribe to its Trader Joe’s weekly ads. They are the easiest ways to get and prolong that euphoric shopping high, as they allow you access to the best deals, discounts, coupons, and other promos at Trader Joe’s. The weekly ads are easy to flip through and item prices are highly accurate and recent. The ads also specify the days they are good for and are automatically updated right after the end of the week.

Besides the weekly ads, the website also has a coupon database! All the biggest vouchers, sorted by brand for your easy perusal. Like the weekly ads, expiration dates are also indicated, so you know when you can spend them. Great way to save money, right?

EveryPayJoy also posts articles that provide great shopping tips! These writeups provide valuable and exclusive information you can use to go under or maximize your budget. All these, and the ones above, come for free so don’t waste the opportunity!


Trader Joe’s is a registered trademark of Trader Joe’s and is not affiliated with our company. We are not affiliated with, endorsed by, or connected to Trader Joe’s. Our use of any trademark belonging to another company is not done with the intent to confuse consumers but is rather incidental in promoting these companies and their coupons.