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Safeway is an American supermarket chain founded in April 1915 in American Falls, Idaho by Marion Barton Skaggs. It is a subsidiary of Albertsons after being acquired by private equity investors led by Cerberus Capital Management in January 2015. Safeway's primary base of operations is in the west with some stores located in the Mid-Atlantic region of the Eastern Seaboard. The subsidiary is headquartered in Pleasanton, California, with its parent company headquartered in Boise, Idaho.

Founded in the ’30s by Charles Hyde and David Vredenburg, Hy-Vee is currently one of the biggest and most well-known regional supermarket chains in the US. With over 275 store locations, Hy-Vee caters to shoppers across eight states in the Midwest. Hy-Vee is known for offering a wide range of high-quality products from both mainstream and local brands.